Chet The success of every product; whether it is the ergonomic workspace you’ve created, the application you’re using to order your groceries or the email client you are typing into, can be linked to their brilliance in product design. UX designers have the sole responsibility of making any product/requirement easy and enjoyable to use. Therefore, UX […]
A Product Manager is a person that is responsible for the discovery, strategy, launch, execution, and growth of any given product. McKinsey & Company said ‘as long as a company has a product, it requires a product manager’. They even call their Product Managers mini-CEOs. Why’s that? Indra Nooyi (CEO of PepsiCo.), Susan Wojcicki (CEO […]
The Wall Street Journal recently called ‘Product Manager’ a dream job. However, the path to becoming a Product Manager certainly isn’t an easy one. For most people, it starts with the role of an Associate Product Manager. A Product Manager collaborates with multiple teams to lead the entire lifecycle of a product, from development to […]
Product Managers are geniuses who determine what to build, how to build it, how to market it, and eventually how to sell it. Needless to say, the role of a Product Manager is at the core of the development team for any company, especially tech companies. Accounting for today’s 49% of US e-commerce, Amazon is […]
Keeping up with peers or influencers on social media has become as important as doing the job itself. Leaders are disrupting the market with powerful innovations and their insights can do wonders in developing strategies for your success. Here is a list of our top ten Product Marketers we found very useful to follow on […]
Every brand wants to build a product that offers a flawless user experience. But that is easier said than done. Knowing what a user needs and wants from a product is a complex process, one that is learned over a period of time. A product tester plays a big role in that journey. The role […]
The skill gap has been a hot topic for discussion among entrepreneurs and educational institutions lately. The longer people spend on a particular industry or profession, the higher are the chances of becoming comfortable and complacent. What’s worse is some people call themselves ‘experts’ in a particular role in an attempt to justify not learning […]
Marketing is the foremost step in the journey of a product reaching its audience. The primary role of a product marketer is to collate actionable information and devise strategies that best deliver a product’s values and benefits to its potential customer. While providing dynamic direction to a product’s marketing efforts, a product marketer collaborates with […]
Growth hacking has become a mainstream form of marketing products, and is especially beloved by smaller companies who are short on financial resources but want to get creative with how they bring in users. Used by both startups and enterprises, finding a technique that works can be tricky when you first begin. Despite its out-of-the-box […]
A high-quality product roadmap is a must-have for most companies and products, especially those that rely on evolution to further develop. A guide for the entire company, this roadmap helps outline the vision, goals, and priorities that should be shared among teams. It enables clear communication and planning that sets the product up to succeed, […]
